An experience Worth more Than Clicks Building a Smarter, Stickier Member Experience at Connexus Energy
Connexus Energy transformed its member experience by developing a new strategy focused on self-service, energy savings, and engagement. With 200 employees serving 146,000 members, they created a scalable digital platform that serves as the co-op's main hub for innovation and control.
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SELF-SERVICE THAT SAVES ENERGY AND BUILDS LOYALTY
3.
6
M
kWh in annual savings, 14% of its state-mandated savings required
63
%+
of accounts on AutoPay from over 77,000 accounts on eBill
100,000
+
user registrations of 146,000 member accounts
Remove Barriers and Create Stickier Experiences
To keep members engaged, they recognized the importance of providing programs and services that fostered loyalty beyond just competitive pricing.
And that’s exactly what they did. Rather than adding features incrementally, Connexus set milestones that matched their long-term goal based on actual call drivers and gaps in engagement.
- Real-time payment posting to reduce “Did you get my payment?” calls
- Immediate PDF bill access for all users—even before registration
- Consistent first-login experience to drive trust and return visits
- Integrated outage messaging, including a kill switch and custom banners
- Flexible bill pay and AutoPay options with clear, intuitive workflows
Grab the Downloadable Recap Connexus Energy redefined customer experience and you can, too.
Connexus Energy didn’t set out to build a prettier website. They set out to solve operational challenges, reduce risk, and meet regulatory mandates—all while deepening trust. The platform they built now does that and more.
Whether you’re preparing for mandates, scaling self-service with a small team, or trying to make peak load programs work, Connexus proves that it’s possible to do more with less—when member experience becomes the strategy.